Acalento
Acalento is a conceptual project focused on luxury branding and packaging. All conceptualization and production were carried out by me. The brand’s purpose is to offer a sophisticated experience through the whole visual identity, which is why the name Acalento was chosen — to evoke feelings of welcoming leisure and the elegant history of the Italian gelatos.
The final syllable of Acalento was used in a wordplay on the card (pertencimento, talento, tanto, etc.).
The slogan also plays with language through alliteration: swirl, savor, repeat.
